“What you need to say when Mortgage Rates are low is... that Mortgage Rates are low! So everything is in how to say it. Tone and distance. We chose humor because this is always a great way to communicate.”

“YES. What a beautiful word, almost in every circumstance. Here we wanted to show how life can improve with just those three letters repeated several times.”

“How can a decision be a life changer? Well, here you go. Low mortgage rates, big investment, big dreams. And when it's a go, life takes a new starts. Happiness is everywhere, in everyone.”

“I'm part of those who don't understand much about financial stuff. But when a long complicated form takes the existing shape of a new home, then I understand! Shanice, you're not alone in this world!”

“Our favorite, no doubt. Life can be wonderful at any age, you just need to appreciate and never forget to celebrate every good news. We wanted to show you how a simple economic news as the low mortgage rates can be a way to celebrate life and show that sometimes happiness needs a trigger to come back to our lives.”

"Scandinavian humor is my favorite for promotion. Simple, second degree, sometimes so silly that it becomes grand. The movie says something, but the words change the whole meaning, and that is when the magic happens!'